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What is the common denominator between Twitter and smart? Well, we must say that they are both small basically. Smart cars are small and known for being able to park almost anywhere, while Twitter is known for its small 140 characters messages.

Everyone’s heard that “size isn’t all” and smart Argentina wanted to prove so. They launched a nice and very original campaign on their Twitter profile, showing that you can advertise a car with small messages and still get huge results.

The campaign consists in a digital flip book formed by 455 individual tweets. The message transmitted in the ad is very simple: “smart is the only car that fits everywhere, so why not into 140 characters, too?”

The success was huge! See it for yourself on the video attached or on Twitter: www.twitter.com/smartArg